Studio 1854 wins The PPA Great Leap Forward Award

28 June 2018

Studio 1854 was awarded The Great Leap Forward Award at last night’s Professional Publishers Association Awards.  By partnering with major clients and brands, Studio 1854 creates paid opportunities for its community of photographers, while also generating compelling content for its digital readership.

Paz Zoega, Head of Agency for Studio 1854, holds The Great Leap Forward Award in front of the 1854 Media team.

The Professional Publishers Association is the primary media industry body in the country; the Awards were judged by an impressive panel of editors and media owners. 1854 Media has won three prizes at The PPA Awards over the past two years. In 2016, British Journal of Photography was named Consumer Media Brand of the Year, and our Portrait of Britain exhibition received Digital Innovation of the Year. In 2017, 1854 Media was awarded the Publishing Innovator of the Year Award.

“The brave decision to redirect Studio 1854 away from advertising has allowed all other areas of the business to develop,” said the judges, “it was a unanimous choice.”

“Publishers everywhere are under pressure to innovate as brands shift from conventional advertising to a more content-based approach,” says Pax Zoega, Head of Agency, Studio 1854. “Ironically, although many media businesses are struggling to adjust, we are best placed to benefit from these changes because we are already in the business of creating content. At 1854, we also have another huge advantage: the fact that our audiences are content creators as well. So, in a very real sense, this award is for the incredible visual artists in our readership too; they are a fundamental part of what Studio 1854 offers its clients.”

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